qoof

Qoof wins the prestigious Red Herring 100 Europe Award

 

Berlin, April 3rd, 2009 – Red Herring today announced that Qoof Ltd. was named a WINNER of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

 

“During a difficult year, Red Herring still received an impressive list of submissions from companies across the EMEA region, clearly demonstrating Europe’s role as a major center of innovation in the global technology sector,” said Red Herring Managing Director, Farley Duvall. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

 

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

 

Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. 

 

Red Herring has honored the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2009 Conference, which was held March 31- April 2, at the Berlin Radisson Hotel. This intimate, 2 1/2 day event will explore how European firms are leading the charge in many technology sectors, gaining a competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.  

 

“Qoof currently offers the most robust solution for Fortune 1000 companies looking to increase sales with video”, says Richard Kligman, Founder and Executive Chairman of Qoof, “In tough economic times, retailers are looking to both increase sales and utilize the power of video to do so; for them Qoof is the answer.”

 

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe.  Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

 

About Qoof

Qoof provides a video commerce solution that allows companies to monetize their video assets across multiple distribution channels. Retailers can transform their videos from pure branding segments into a full e-commerce experience that drives sales. You can learn more about Qoof on the internet at www.qoof.com or follow them on Twitter at www.twitter.com/qoof. 

Nice write up by VideoRetailer.org on Qoof

Qoof - a savvy blend of video, portable widgets and instant communication

April 6th, 2009 Posted in Uncategorized, video commerce by Xavier Casanova

A few weeks ago, during a webinar on video commerce, Kevin Ertell exposed some interesting ideas on the future of online retail, pointing out to the emergence of distributed shopping. Kevin told the story of how Tower Records was making significant money selling CDs and music products at local concerts - from a simple table stand with just a couple of employees. He then drew a parallel with the online world, outlining his vision for decentralized shopping experiences where users can browse and buy products from their community site via widgets.

In the context of video, Qoof is certainly an interesting implementation of a shopping widget. Both a video production and technology company based in Los Angeles (CA) Qoof actually goes as far as defining its widget as “a video commerce platform”, since video is at the core of the solution. Arguably, the Qoof widget features some unique communication tools (Instant messaging and Skype) which enable real-time communications with an actual sales person. You can see the widget in action on the Paragon Sports homepage:

CLICK HERE FOR THE FULL POST

This was posted by Xavier Casanova who owns the VideoRetailer.org blog and is the co-founder of LiveClicker as well as one of the most well know speakers on Video Commerce.

Qoof named as finalist in The Red Herring 100 Europe 2009

 

RED HERRING REVEALS companies selected As Finalists for the Red herring 100 2009

Berlin, March 23, 2009 – Red Herring today announced that Qoof was named a Finalist of Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

“This year’s impressive list of submissions from companies demonstrates ’s Europe's growing role as a major center of innovation in the global technology sector,” said Red Herring Publisher, Alex Vieux. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

 

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

 

Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. 

 

Red Herring will honor the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2009 Conference. Scheduled for March 31- April 2, at the Berlin Radisson Hotel. This intimate, 2 1/2 day event will explore how European firms are leading the charge in many technology sectors, gaining a competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.  

 

 

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe.  Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

Product videos gain popularity among consumers and retailers

Another great article about "Video Commerce".

Qoof was the first to use the term "Video Commerce" in it's current form to mean using video to sell products online and we are happy to see others are using this term now as well.

Product videos are increasingly being used by online retailers and, according to recent research, many plan to implement this most engaging and evolving marketing tool over the coming year.

CLICK HERE TO READ THE FULL ARTICLE

A great article and numbers on retailers using video in 2009. Qoof leading the way in Video Commerce is looking forward to an amazing year

In this article published by ReelSEO, they talk about the year to come in video commerce with some great stats.

Ecommerce Video Will Take Off in 2009 - New Report Shows that Product Videos Work!

We know how effective online video marketing and video advertising can be for various industries and sectors across the board.  One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannnot.  As a result, we see that online video tends to offer high conversion rates as it offers a more compelling experience for users and can often provide the neccessary last push that a customer needs to actually make a purchase.

With the retail sector, a few companies have experiemented with product video marketing as another method to drive sales and traffic to their ecommerce sites. According to research from Internet Retailer, less than 60% of retailers surveyed had video on their websites in 2008. However, online merchants are making search engine optimization and video their top web site design priorities for 2009, with 43.3% of merchants stating that they will update their e-commerce sites with video this year.

Click here to read the whole post.

Another great way to use the Qoof Video Commerce Widget... Feature it on your home page as Paragon Sports has

Visit Paragon Sports at www.paragonsports.com and see the Qoof widget in Action on their home page as well as on several pages throughout their site. We created some great videos with them that are informaitional based and can help you make the right purchasing descision.

Qoof chosen as one of the top 20 hottest Start-ups in Israel for the first ever SeedCamp Tel-Aviv

Qoof is happy to have been chosen by SeedCamp as one of the top 20 hottest start-ups in Israel and will be presenting at the first Mini SeedCamp Tel-Aviv on January 29th, 09. We are very excited to have been chosen and the ability to present our company to the European community. You can find details of the program HERE.

Jonathan Stefansky at Affiliate Summit West 2009

Jonathan Stefansky, EVP Sales & Marketing for Qoof, spent a couple of days at Affiliate Summit West in Las Vegas. On the second day of the show he joined with Michael Jenkins, CEO/Founder of MarketLevarage, Melissa Salas, Director of Marketing for Buy.com, on a panel discussion called Affiliate Videos: Where Do They Work Best?  The panel moderator was Marty Fahncke, President of FawnKey & Associates. Rumour has it that Qoof was talked about a lot during the panel, but we will need to wait to see the video for a complete review. In the meantime you can read this review of the session posted by FrenzyMoney.com.

The next day Jon ran an "Ask The Expert" roundtable discussion on "Creating Video Content for Affiliates".  This has been a busy couple of weeks for our EVP of Sales and he is surely missed back home! Stay warm Jon!

Yay! Our Mashable Open Web Awards Award Arrived

A few weeks ago Qoof won the Open Web Award in the "Embeddable Widgets" category! Just the fact that thousands of Qoof fans voted for us and that we bear out two larger companies in the final round was enough, but we just got our official award! Thanks Mashable and thanks to everyone that voted for us and thanks to my Mom who had her and her Mahjong group vote everyday!

Qoof mentioned in VentureBeat article on overlay technology in Video

It's always great when your company is mentioned in an article, especially by a mainstream blog like VentureBeat. VentureBeat was covering an article on Overlay.tv and their recent raise of $4.6 Million. When talking about video commerce, they couldn't help but say this about Qoof:

And there’s Qoof, which focuses purely on publishers inserting sales information into videos. So for instance, a snowboard retailer could have one of its salespeople explain how to use snowboards, while inserted info in the video shows how to buy them, how much they cost, and how they compare with other snowboards (see demo currently on bottom of Qoof’s home page).

Also mentioned in the article are fellow video companies including VideoClix & BubblePLY. Always great to be mentioned in such great company.